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Using Social Media to Sell Your College
Social media is everywhere. Facebook, Twitter, the Blogoverse, MySpace, and an overwhelming number of other networks pepper the internet. Everything is hash tagged, tweeted, followed and liked. The...
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Modern Admissions Marketing: More than Just Pamphlets
In the last decade technology has evolved at a tremendous rate. Cell phones have become mini computers and the 2014 wave of incoming college freshman is more tech savvy than many of today’s working...
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How Being Transparent About Security Can Increase Admissions
The recent Boston tragedy brings campus security into focus for universities across the nation. In the last few years alone, we’ve seen violence and fear overtake high schools and campuses from...
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Engaging Alumni and Student Loan Frustrations
One of the most difficult parts of post-collegiate life isn’t just finding a job or going through the rigorous process of post-baccalaureate education. Paying off student loans is a crippling part of...
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On Admitting Late Applicants
Plenty of admissions offices are working so hard on getting new students ready for the fall that they’re not focusing on those last-minute students who haven’t made a commitment yet. Late-stage...
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Why It May be Better to Back Off When Looking for New Students
Over the last decade or so, college attendance has been less about turning out productive citizens with career options and much more of a numbers game. Admissions departments often believe that if they...
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Getting Alumni Appreciation
Traditionally, universities have relied upon federal or state funding to help cover the needs that student tuition and fees do not meet. However, with recent budget cuts to educational grants, schools...
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Making the Cost Worth it To Students
Every year the cost of attending a standard four year university rises. At the same time, the value of a standard four year degree is decreasing. More and more, employers are seeking those with...
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Making Your Application Process Even More Attractive to Prospective Students
When evaluating the marketing strategies of your university’s admissions process it’s important to remember that now, more than ever, schools are seeing a much larger number of non-traditional students...
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Get Ready for Summer Enrollment
One of the best parts about working in higher education is that it is a world that is ever evolving. Once one plan is successfully implemented and on its way, it is already time to begin working on the...
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Fun Springtime Activity Announcements for Alumni
It may not seem like it, but if you’re experiencing winter weather conditions, you’ll find them to be abating over the next few months. That means that if you haven’t already started planning the...
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Admissions Isn’t Just About Enrollment
The college experience is as different as the people who are applying. There are a ton of things that influence applicants to become interested in different colleges. Creating streamlined advertising...
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Enrollees, Alumni and Diversity
Diversity is something most colleges and universities are looking to promote. It’s not just about providing a quality education anymore – it’s about recruiting a student body with a wide,...
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College Admissions: Assessing the Competition
Most applicants getting ready for college are excited about the possibility of getting into their ‘first choice’ institution. Many colleges and universities out there aren’t nearly interested enough in...
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